Users will soon have a updated setting that permits them to lessen the quantity of AI-made content appearing in their feeds. This initiative comes as the platform announced that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale release. This shift coincides with a surge in AI content, fueled by new content generation software.
AI Content on Other Platforms
It has been noted that almost a tenth of the most rapidly expanding video streams on a competing service only show AI-generated videos. A significant portion of this content is classified as “AI slop”, a term for substandard, bulk-generated content that is often nonsensical or bizarre.
“We know from our community that numerous viewers like content made with AI tools, including digital art to educational videos, and we want to give people the power to increase or decrease of that, based on their own likes,” said a platform representative.
Scale of AI Content
The platform announced that there are now 1.3 billion videos on its network identified as AI-generated. In total, more than 100 m pieces of content are added to the platform every day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Members will be able to reduce or increase the volume of AI content they view by accessing the topic control setting in the application and selecting “AI-generated content”. Other topics that are already be controlled under the setting cover news, style, aesthetics, and dance.
Content Labeling and Policies
Its guidelines require creators to label convincing AI-made content, and it bans harmful deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its terms of service.
In addition, the app will now add an artificially created watermark to content made using its built-in AI features, or identified by an cross-platform project for spotting content made by AI. This step is intended to deter users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also launching a $2m educational fund for experts and groups to develop educational content about responsible artificial intelligence. This project will assist charitable organizations specializing in educating programming and robotics.
Platform Protection
The platform has defended its safety measures, amid debate over proposals to lay off a large number of review team members in the UK. It is expected to cut hundreds of positions in its user protection department in its British office, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most graphic content prior to it gets reviewed by people. The platform reported a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to minimize viewing of harmful content as swiftly, which is why a extensive automated help is proving valuable work at speed.”
